Every mother in the world I know has talked about it: that damn Publix Mother's Day Commercial.
I saw several posts on Facebook about it before I even saw it. Most posts pretty much cursed Publix & said something along the lines of "that commercial made me cry!!"
Seein these multiple posts, I prepared myself. I knew I would eventually see it. I told myself it'll probably make you cry. I thought if I knew it would make me cry, I would be prepared. Maybe just a sniffle. Maybe a little tear.
And one day, it happened.
Laying in bed with my husband, both of us absorbed on our iPads, only half listening to the TV, it came on. Since I wasn't paying attention, I didn't realize it was THE Publix commercial until I was halfway through. I was unprepared. It was an emotional ambush
I saw several posts on Facebook about it before I even saw it. Most posts pretty much cursed Publix & said something along the lines of "that commercial made me cry!!"
Seein these multiple posts, I prepared myself. I knew I would eventually see it. I told myself it'll probably make you cry. I thought if I knew it would make me cry, I would be prepared. Maybe just a sniffle. Maybe a little tear.
And one day, it happened.
Laying in bed with my husband, both of us absorbed on our iPads, only half listening to the TV, it came on. Since I wasn't paying attention, I didn't realize it was THE Publix commercial until I was halfway through. I was unprepared. It was an emotional ambush
It begins with a pregnant mother and daughter making pinwheels. Harmless enough. They grab mayonnaise (I think they use too much) and grab white bread (I would have used a wrap or flatbread or at least whole wheat) and they make their pinwheels. Baby kicks & mom says she used to sing to her daughter when she was a baby in her belly to soothe her (it only worked sometimes--she must not be a very good singer). Then mom proceeds to tell her daughter to talk to the baby; tell baby a secret or something about herself. The girl is hesitant and mom suggests she tell her about what a good soccer player she is, but the girl doesn't want to (probably because she isn't actually very good and plays for one of those wussy leagues where everyone gets a trophy despite of their mediocre ability to play).
I continued to watch the commercial with this sardonice running commentary in my head because this is not only the way I enjoy watching TV but also how I harden myself against things that might get me emotionally weak (I despise feeling emotionally weak).
I was successfully passive to be commercial until...that damn cute little girl touches her mom's belly and whispers her "secret": "You're going to really love our Mom."
And as for me: no tears. I succeeded. I did not succumb to this cheesy commercial--a ploy to make me shop at their establishment using pure ethos.
But then--images of Micah kissing my belly flooded my mind (he gave my belly 8 kisses the other day!!!)
And suddenly I started thinking of things my son would teach & tell the baby& suddenly...my husband was asking me if everything was okay and i was sobbing like an idiot, I said, "No!!! It got me!!! The commercial got me!!"
And suddenly I started thinking of things my son would teach & tell the baby& suddenly...my husband was asking me if everything was okay and i was sobbing like an idiot, I said, "No!!! It got me!!! The commercial got me!!"
And the thing is...every time I even think of that commercial I cry. So thanks a lot Publix. Thanks for hiring such a successful advertising company that roped my feelings and invested it into your company.
Every time I see that damn commercial, like clockwork, I cry (I even start crying BEFORE the girl says it!!! I am Pavlov's dog!!!!)
And for some damn reason, I now want to make pinwheels at home. With white bread and mayonnaise.
Every time I see that damn commercial, like clockwork, I cry (I even start crying BEFORE the girl says it!!! I am Pavlov's dog!!!!)
And for some damn reason, I now want to make pinwheels at home. With white bread and mayonnaise.
RSS Feed